Complete Orientation for Newcomers

Expected Learning Outcomes:

• The complete guide and best practices of handling marketing research project
• The do's and don't of handling marketing research projects
• The Analytical best practices
• How to translate management decisions into research needs
• How to select a research design for research needs
• Understanding a client’s research needs
• Data analysis tools available and how to use those tools

Who should attend?

• New comers who need a complete overview and training on handling research projects
• Less than 3 years of research experience

Duration Of Course - 3 Days

Detail Course Outline

Day 1

• Marketing research and how it fits to clients’ needs
• The complete process cycle of handling marketing research project
• The big picture of marketing research and what’s available in
  store for you in Marketing Research world
• The basic of Qualitative Research
• The basic of Quantitative Research
• Data collection methods
• Understanding your clients’ needs – what are the common
  research requirements

Day 2

• Questionnaire Design - the process, best practice and the deadly sins
• Sampling - draw samples, set quotas, QC, fieldwork witnessing and data cleaning
• 3 hours tour of Various Research Methodologies:

1. Product Tests – New Product Development, Line Extention, Re-launch
2. Brand health study
3. Customer satisfaction studies
4. Employee satisfaction
5. Advertising tests
6. Packaging tests
7. Segmentation tests
8. Pricing tests
9. Mystery checks

Day 3

• Data Mining & Analytical Processes
• Data Patterns – Culture, race, category users vs. general population, age, income and education background
• Cross Tabulations
• Qualitative Research
• Advanced Analytical tools – Multivariate analysis
• How to produce stunning PowerPoint presentation charts?
• What information do you include in your charting?
• What is the big picture and what is your story?
• How to write conclusions and recommendations?
• The forward action plan – What’s next after results delivery?

For more information, email to info@ao2consulting.com